Roderick Blaylock

• VP Marketing @ Casamigos,

• Former VP General Manager @ Nike

• Former Associate Marketing Manager @ Pepsi

DBRS recently hosted a Marketing Case Competition with Roderick Blaylock, Duke Fuqua School of Business ‘23.

The workshop focused on developing consulting and marketing skills for brands such as Nike, Casamigos, Pepsi, and ThirdLove. The case competition highlighted the importance of strategically targeting Gen Z audiences for increased connectivity and exposure for these brands.

Our competing teams were able to get valuable feedback from our guest judge, Roderick Blaylock (Fuqua ‘23) on marketing and business strategy, as well as learn about his past professional experiences in these fields. DBRS members had the opportunity to strengthen their pre-professional skills and learn from key industry leaders.